Fierte Montreal Parade
A sustainability-forward Pride float built for music and movement
Client
L'Oréal Canada
Type
Experiential Marketing, Custom Fabrication
Year
2024
Intro
Designed and executed an environmentally conscious Pride parade activation that prioritized sound, mobility, and community engagement. The project featured three custom-fabricated e-bikes equipped with Bluetooth speakers, reducing environmental impact while maximizing visibility and energy. Full parade management ensured seamless integration within the event.
Intro
Designed and executed an environmentally conscious Pride parade activation that prioritized sound, mobility, and community engagement. The project featured three custom-fabricated e-bikes equipped with Bluetooth speakers, reducing environmental impact while maximizing visibility and energy. Full parade management ensured seamless integration within the event.
Intro
Designed and executed an environmentally conscious Pride parade activation that prioritized sound, mobility, and community engagement. The project featured three custom-fabricated e-bikes equipped with Bluetooth speakers, reducing environmental impact while maximizing visibility and energy. Full parade management ensured seamless integration within the event.
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Pride attendees reached
On-the-ground brand presence across one of the largest Pride festivals in North America, engaging a diverse, multi-generational 2SLGBTQ+ audience.
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Pride attendees reached
On-the-ground brand presence across one of the largest Pride festivals in North America, engaging a diverse, multi-generational 2SLGBTQ+ audience.
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Multi-Day Activation
Multi-day Pride activation spanning several festival days, events, and community touchpoints, ensuring sustained presence rather than a single branded moment.
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Multi-Day Activation
Multi-day Pride activation spanning several festival days, events, and community touchpoints, ensuring sustained presence rather than a single branded moment.
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Community-led moments activated
Culturally informed programming and queer-led storytelling woven across performances, pop-ups, and social moments, positioning the brand as an authentic Pride partner.
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Community-led moments activated
Culturally informed programming and queer-led storytelling woven across performances, pop-ups, and social moments, positioning the brand as an authentic Pride partner.
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